Despite being very good at what they do, most MSPs struggle with lead generation and closure. This may simply be because marketing and sales are not their forte or it may be because they don’t have enough time. This e-guide offers MSPs a game-plan for solid lead generation while requiring them to dedicate a minimal amount of time to the effort. It discusses the basic steps that an MSP should be taking to generate worthwhile leads, including understanding their market, ideal client, and their challenges.
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