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Are You Making the Most of Your Investment in Marketing Automation Part 1

A study by Sirius Decisions states that by 2015, the adoption of marketing automation is expected to increase by 50%. However, with this growth comes a new set of concerns. How to evaluate the effectiveness of your marketing automation system? Is it being utilized to its fullest extent? Surprisingly, the answer to this question can come from your sales team. This whitepaper outlines the key questions you should ask your sales team to determine if your company is using its investment in marketing automation to the fullest.