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Are You Making the Most of Your Investment in Marketing Automation Part 2

The growth in the use of technology in marketing, particularly through an expansion of sales channels available via the internet, has led to the development and increasing use of automation in marketing. Prospect analytics, multi-channel marketing, search engine optimization, brand management, demand for individualized business offerings, multiple customer touch-points—all these elements are increasingly pushing businesses to seek technological assistance in the form of marketing automat ion. The question that now arises with the widespread use of this new technology? “Is it effective?” Is there a measurable return on investment? This whitepaper acquaints you with 6 key metrics that you can look at to answer these questions.